So you’re new to Skool and unsure of what your community should be all about. A lot of people waste months constantly trying to come up with the perfect community concept when the reality is that you do not need to get it perfect straight from the start – you simply need to get started.
In this post, you’ll learn about 5 steps that can help you decide the topic and niche of your community before you create your own Skool community.
Don’t Wait for the Perfect Option
A big challenge many people face when just starting out is the pressure of “getting it right the first time.” Mainly stuck in the fallacy of the perfect pick. If your original idea is not perfect, you’ll instead give yourself room for improvement.
What we should do instead is to just get something out there, and leave ourselves room to improve on something.
There is an interesting saying that “the idiot doer is always going to be more successful than the genius planner.” This is quite true, you have to get your hands dirty and learn what doesn’t work before you can perfect anything.
Step 1: Decide What You Want Your Community to Be About
You can easily do so by working around “the 3 P’s”.
- Profession: Something you learned through a job or education.
- Pain: Something that you have personally overcome, such as weight loss or finding your faith.
- Passion: Whatever interests your, no matter if it’s something you just enjoy doing or that you have tried to perfect yourself.
The important thing here is to pick the thing you care the most about, something you know can keep you going.
Step 2: Who Is The Community For?
Once you have your topic, you need to define the audience. So start by asking yourself some simple questions:
- Would you want to join this community yourself?
- Could this community be interested in people you’ve interacted with in the past?
- Is there anywhere you believe there is a need for a community such as this one?
Feel free to come up with some more of these questions for yourself, and combine all of them to find your target audience.
Step 3: Let Your Community Resonate With Your Target Audience
It’s important that you describe your community so that potential members can resonate with what you have to offer them. You need to make them feel like “this is something for me”.
To do that, think through these variables and pick about three:
- Age
- Gender
- Profession
- Problem
- Interest
Example: “I help moms lose weight after birth” is clear, specific, and relatable. This description makes it easy for your audience to see themselves inside of your community.
Step 4: The Benefits of Joining and The Drawbacks if They Don’t
Here, you need to show your potential members how being inside of your community can help them achieve their goals faster and with less hassle than if they were doing it alone, and what they’ll miss out on if the decide not to join.
Identify:
- One good thing you help them achieve.
- One bad thing you help them avoid.
Example: “I help moms lose weight after birth at home without without having to go to the gym.”
Step 5: Combining it All
After you have a selected topic, an audience, and a problem you can help them solve, you need to put it together into a clear and concise message, making it an obvious choice for potential members to take the decision to join.
Now that you have your audience and benefits in mind, it’s time to put it into a simple, clear statement:
Example: “I help moms lose weight after birth at home without having to go to the gym. Together we hold each other accountable to live a healthy and fulfilling life with our newest family member”.
Here, I clearly stated that besides what you get from the knowledge I share inside the community, you also show them what support they can expect from other community members.
The goal is to create a community with a clear audience and a clear problem that you can help solve.
Final Thoughts
The key takeaway is not to overthink your community’s purpose. You don’t need to have everything perfect from the start. What’s important is that you begin with a clear person, a clear problem, and a way to solve it. By following these 5 simple steps, you can get your Skool community up and running in no time.
